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SellPoint and Coremetrics Measure 35 Percent Increase of Online Sales When Using Active Product Tours

Posted on: Tuesday, 13 November 2007, 12:00 CST

SellPoint, Inc., the leading provider of on-demand video product tours, announced today results from a study conducted by Coremetrics, the leading provider of digital marketing optimization solutions, that analyzed online shopping behaviors to measure the impact of the company's Active Product Tours™ on the purchase patterns of online shoppers. The findings showed a 35 percent increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not. In addition, shoppers viewing the product tours spent more than 2.5 minutes engaged in viewing detailed product information about each product viewed.

The Coremetrics online shopper study was conducted on the CompUSA Website -- that features SellPoint Active Product Tours for products from companies such as Canon, Panasonic and Epson. The study was conducted over 30 days, and examined more than a million shopping sessions.

SellPoint's Active Product Tours are detailed product presentations featuring audio, video and downloadable sales collateral related to a particular product. Shoppers choose to view them by selecting a "Take a Product Tour" button on the product page.

"Measuring, understanding and impacting customer engagement is key for market leaders like CompUSA," said John Squire, senior vice president, product strategy and general manager, search services, at Coremetrics. "As marketers look to grow their investments to engage customers with rich media and video, they're consistently looking for services that deliver attractive ROI's and grow the topline. The dramatic impact on the conversion and engagement numbers told the whole story on how SellPoint's solutions can deliver for retailers."

"The results of the Coremetrics research strongly validates online retailers' forward-thinking decision to integrate SellPoint-hosted product tours into their product pages," said Rick Martin, CEO of SellPoint. "Retailers, manufacturers, and, most importantly, online shoppers all benefit from additional insight and knowledge provided by Active Product Tours."

About SellPoint, Inc.

Based in Pleasanton, Calif., SellPoint, Inc., is the leading provider of on-demand video product tours, providing merchandising solutions to manufacturers of consumer products. SellPoint MerchandiserTM provides consumer product manufacturers a controlled, consistent, and highly engaging product presentation syndicated across all of their online points of sale. SellPoint's patented Active Product Page technology combines dynamic product tours with a customizable array of sales support materials, transforming today's static product pages into an active selling presentation that is proven to motivate shoppers to buy. SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint's clients include Canon, Fuji, Epson, SanDisk, Panasonic, Tivo, Hitachi, Brother, NetGear, Pentax, Adobe and more. SellPoint's Retail Syndication Network includes over 95 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Circuit City, Costco.com, Wal-Mart, OfficeMax, Sears, Staples and more. For more information, visit www.SellPoint.net.

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI, and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Source: Business Wire

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