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Exent Opens New U.S. Headquarters in San Francisco

Posted on: Tuesday, 13 March 2007, 15:00 CDT

Exent Technologies, a global market leader in broadband-based solutions for the monetization of PC and video games, has relocated its North-American headquarters from Bethesda, Md. to Downtown San Francisco. The headquarters oversees all of Exent's sales, marketing and business development activities in North America vis-à-vis its distribution, content and advertising partners as related to the company's AdMuse™ in-game advertising platform™ and its EXEtender™ digital game distribution platform. The headquarters is run by Alan Snodgrass, Exent's newly appointed president.

"Establishing a second release window for video games via broadband, through free and premium subscription offerings, requires the build-up of a well-balanced eco-system between game publishers, advertisers and distribution partners such as media companies, broadband service providers and consumer facing online destinations," said Zvi Levgoren, CEO, Exent Technologies. "San Francisco, being a major hub of technology, gaming and online advertising activities, was the natural choice for our new office."

AdMuse™, combined with EXEtender™, creates new revenue multiplying release windows for new and existing catalogs of games. Game publishers benefit by significantly offsetting development costs and increasing recurring revenue. Service providers who have already taken advantage of Exent's Games-on-Demand services can now offer ad-based subsidized games services to increase their reach and reduce churn.

Exent powers practically every major games-on-demand service on the market, including Turner (GameTap), Verizon, Comcast and Bell Canada.

Exent maintains technical operations and customer services from its Bethesda, Md. office.

ABOUT EXENT TECHNOLOGIES

Exent is the leading global market solutions provider for broadband-based monetization of PC and video games. Exent delivers technologies and products for game publishers, broadband service providers, media companies, advertising agencies, brand owners, consumer portals, retailers, consumer electronics manufacturers and others.

Exent's product line supports multiple solutions, including digital distribution of video games, cross-platform enablers, in-game advertising and community building solutions.

Exent's EXEtender™ digital distribution solution support both 2' and 10' environments and all standard business models -- ad-based, purchase, subscription, rental, and try-before-you-buy -- utilizing its leading streaming and DRM platform.

Exent's AdMuse™ in-game advertising product allows the incorporation of ads at any stage of the game life cycle, without having to change the game's source code.

Among the companies using Exent's technologies and services are Comcast, Verizon, Intel, Turner Broadcasting, Bell Canada, Telefonica, Deutsche Telekom, France Telecom, Portugal Telecom, Telecom Italy, Telenor, TM Net, MTNL, VSNL, BSNL, Telstra and others.

Exent's major shareholders include Intel, Cisco, Time Warner, Comcast, New Enterprise Associates, Concord Ventures, Avansis and Geyser.

For more information please visit us at: www.exent.com.

Source: Business Wire

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