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Lyric Culture Runway Show to Be Broadcast Live on May 10th in Partnership With Stickam

Posted on: Tuesday, 8 May 2007, 09:00 CDT

Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that its Lyric Culture: Revolution Collection runway show will be broadcast live on the web. Lyric Culture is partnering with Stickam, the Internet's most powerful video communications player, to provide retailers, consumers, shareholders and fans of the rock n' roll apparel line with the unique experience of watching the runway show and behind-the-scenes action live from the Avalon in Hollywood on May 10, 2007. The broadcast will air live on www.LyricCulture.com and www.Stickam.com beginning at 7:30PM Pacific Daylight Time with interviews and exclusive backstage access followed by the runway show at approximately 8:30PM. An edited version will be archived and available for viewing at www.Stickam.com for 3 months following the event.

"Stickam's groundbreaking technology allows us to share this special evening with people around the world who can't be with us," said Hanna Rochelle Schmieder, President of Lyric Culture. "We're enthusiastic to showcase Lyric Culture designs before an international audience in real time," she continued.

"We are delighted that Lyric Culture has selected Stickam's revolutionary technology for the live broadcast of their collection's debut," said Scott Flacks, Vice President of Marketing and Operations at Stickam. "With Stickam's interactive capabilities and ease of use, we believe that Stickam is truly revolutionary and provides Lyric Culture with endless possibilities to connect with industry insiders and global audiences alike."

With over 500,000 users, Stickam(TM) (www.Stickam.com) is one of the Internet's fastest growing broadcasting and social networking Web sites. The site features free video chat for members and provides entertainers with a unique way to share their live performances or events with fans. Stickam(TM) is the Internet's most powerful, free video communications player offering live streaming video and video conferencing. The download-free Stickam(TM) player allows consumers to easily add dynamic, live video to their personal Web pages, blogs and auction sites by simply cutting and pasting the Stickam(TM) HTML code into the appropriate area of the site of their choice. Consumers can also upload pre-recorded video, music and photos to their Stickam(TM) players for site visitors to access at their convenience. The video can be viewed by virtually anyone and will play on any operating system including Linux, Windows and Mac.

Fusing fashion and music, Lyric Culture is a music driven premium apparel brand incorporating lyrical content on clothing and accessories. The brand embodies words made famous by such legendary artists as The Beatles, Lynyrd Skynyrd, Marvin Gaye, Fleetwood Mac and others on premium screen-print tee shirts, denim, leather jackets, shorts, skirts, corsets and accessories. The debut collection, 'Lyric Culture Revolution' is dedicated to music from the late sixties through the early seventies, a period ripe with the realization that music could inspire social change.

Please visit www.lyricculture.com and www.stickam.com for more information.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

 Contact: Lyric Jeans, Inc. Publicity@LyricJeans.com

SOURCE: Lyric Jeans, Inc.

Source: MARKET WIRE

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