BALTIMORE, July 25 /PRNewswire/ — Elder Health Inc., a senior-focused company offering Medicare Advantage health plans in four states plus Washington, D.C., announced today that effective August 1 it will change its name to Bravo Health in order to better reflect the active, healthy lifestyle of aging Americans. In a transitional move, last year the company began marketing its Medicare Advantage and prescription drug plans under the name Bravo by Elder Health.
“Our name has legally changed but our commitment to meeting the needs of Medicare-beneficiaries has not,” said Jeff Folick, chief executive officer of Bravo Health. “While we remain dedicated to offering products and services that older adults need to live life well, our name change reflects our understanding that many of today’s seniors are more active and health conscious than prior generations.”
Today’s seniors generally expect more choices in their healthcare coverage as well. That is why Bravo Health offers a variety of Medicare Advantage options in each of the markets it serves and earlier this year launched a Medicare fee-for-service plan in the mid-Atlantic region. In addition, in January Bravo began offering prescription drug plans in California, Florida, Illinois, Michigan, Ohio, New York, New Jersey and West Virginia. Also in January, Bravo Health (then Elder Health) announced plans to acquire Senior Partners, a 22,000-member Medicare Advantage Plan in Philadelphia. The transaction — expected to formally close August 1, 2007 — will position the company as the second largest Medicare plan in one of the largest markets in the country.
“Our nation’s senior population is expected to double over the next three decades,” said Folick. “By strengthening our market presence, we will be well prepared to continue to offer quality, affordable and dependable healthcare coverage to our current and future members.”
Through its Medicare Advantage and prescription drug plans, Bravo currently serves more than 71,000 individuals. More information may be obtained at http://www.bravohealth.com/.
Bravo Health
CONTACT: Michelle Hokr, +1-818-597-8453, ext. 5, [email protected],for Bravo Health
Web site: http://www.bravohealth.com/
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