Traffic from Good Morning America
LOS ANGELES, June 5, 2015 /PRNewswire/ — Lola Getts, a plus size activewear brand, yesterday announced that it was selected to be featured on Good Morning America on June 4, 2015. Product is now available on its official online sale at http://gma.yahoo.com/deals. To handle the real time marketing, a custom website was built and is now getting up to 20,000 visitors per hour.
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“We partnered with the SociableGroup to build us a website to withstand the large amount of traffic coming from Yahoo and Good Morning America,” said Laurie Champagne, CMO of Lola Getts. “The technical aspect of building a site to withstand the insane levels of traffic required a robust checklist and innovative technology.”
Ms. Champagne also revealed: “We added a container tag to drop our third party tracking pixels allowing us to have a fast and reliable website without worrying about it not being available to our customers. Each of our founders has a large social media following, along with the followings from our official site so we took strategic steps to ensure all aspects of the website were protected.” From the Lola Getts war room we monitor in real time the analytics from our social channels, website real time traffic as it moves across the country for each segment of Good Morning America.
“Most brands do not understand how to build a high volume website and our real time monitoring is showing customers who try to go to other brands websites are frustrated and are unable to participate in today’s sale, yet they have no problems accessing our deal and checking out,” said Richie Hannah the CIO of Lola Getts.
The cool innovative line of merchandise from Lola Getts is set to give fans of athleisure products from the bestselling black leggings, easy tank and comfortable sweatshirts. The pants contain our exclusive “Active wear Compression Technology” which Lola Getts fans have raved that they feel like an instant tummy tuck and hold you in all the right places, enhancing your curves, not hiding them.
About LolaGetts.com
Lola Getts, a Los Angeles, CA company, is designed for curvy women who want to look good and feel good by providing luxurious contemporary active wear that goes from “Cardio to Cocktails.” Lola Getts will use its unique designs to fuse technology, fashion and community together to create the ultimate lifestyle brand designed by industry experts. Worn by celebrities such as Ashley Graham and Loni Love, Lola Getts is a fan favorite. Additional information on Lola Getts is available at http://www.lolagetts.com.
About SociableGroup
Infused Industries, Inc. (SociableGroup) – a Raleigh, NC company – has been providing industry-leading transaction tools for the online social landscape. Every SociableGroup solution is built to deeply integrate with existing and emerging online social technologies to create a more seamless convergence of human social behaviors and spending decisions. SociableGroup products are delivered as a highly intuitive hosted software solutions and have been tailored for a number of market segments, including non-profits, retailers, individual causes and politicians.
Media Contact:
Stacey Goldstein
216-533-8445
Email
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SOURCE Lola Getts Active
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