JACKSONVILLE, Fla., Oct. 20 /PRNewswire/ — Blue Cross and Blue Shield of Florida (BCBSF) today announced a new marketing alliance with Walgreen Co. (Walgreens) to inform and educate Florida Medicare beneficiaries about the new Medicare Part D prescription drug program. The initiative will address the needs of Medicare beneficiaries through proactive outreach and education and distribution of Part D information.
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“As a Florida-based company, Blue Cross and Blue Shield of Florida is uniquely positioned to help Florida seniors take advantage of the new Medicare Part D benefit program,” said Lowell Sterler, vice-president, pharmacy programs, Blue Cross and Blue Shield of Florida. “Our Part D plans offer choice and convenience options that are complemented by Walgreens unparalleled local and national presence and capabilities.”
BCBSF recently announced that it will offer BlueScript for Medicare Part D drug plans to all eligible Medicare beneficiaries in Florida beginning Jan. 1, 2006. BCBSF and Walgreens will collaborate to educate Medicare beneficiaries about BlueScript for Medicare Part D and other Part D plans through in-store materials available at more than 600 Walgreens locations in Florida. BCBSF representatives will also be on hand to provide support at more than 150 Part D information sessions held at Walgreens Florida retail pharmacies in October and November.
Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry. BCBSF and its subsidiaries serve more than 7.1 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at http://www.bcbsfl.com/ .
Walgreen Co. is the nation’s largest drugstore chain with fiscal 2005 sales of $42.2 billion. The company operates nearly 5,000 stores in 45 states and Puerto Rico. Walgreens also provides additional services to pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives, Inc. (a pharmacy benefits manager), Walgreens Mail Service, Inc., Walgreens Specialty Pharmacy and Walgreens Home Care, Inc.
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Blue Cross and Blue Shield of Florida
CONTACT: Bruce Middlebrooks, Blue Cross and Blue Shield of Florida,+1-904-905-3400, or cell, +1-904-803-6795
Web site: http://www.bcbsfl.com/
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