CINCINNATI, Nov. 12 /PRNewswire-FirstCall/ — Regent Communications, Inc. today announced a group-wide agreement to make all of Regent’s radio station streams available to iPhone(R) and iPod(R) Touch users through Radiolicious, a new native iPhone application available through the iTunes App Store. Regent is the first major radio group to contract for all of its streaming stations to be available through the Radiolicious application. The application can be accessed at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=293225131.
Larry Downes, Vice President of Technology and Digital Media at Regent Communications, said, “Our stations are ingrained in the communities we serve and our loyal listeners have told us they want to access live radio through the myriad of portable devices they use. Our alliance with Radiolicious reflects our focus on expanding the digital distribution of our station brands and capitalizing on our leading audience shares. This new application will allow our stations to brand the player and create mobile-only contests, promotions and other revenue generating opportunities.”
Robert Adams, President/CEO of MySimBook, creator of Radiolicious, said, “We are excited about Regent Communications being the first major radio group to sign with Radiolicious. Regent is at the forefront of the radio industry’s expansion into the digital arena and we are looking forward to working with them to further strengthen the connection with their listeners.”
Since Radiolicious(R) launched in early October of this year, the application has had several thousand downloads a day. Currently, Regent streams the programming of 57 of its stations over the Internet via the stations’ websites. All 57 of those stations are now available through the Radiolicious application on iTunes.
About Regent Communications
Regent Communications, Inc. is a radio broadcasting company focused on acquiring, developing and operating radio stations in mid-sized markets. Regent owns and operates 62 stations located in 13 markets. The Company’s shares are traded on the Nasdaq Stock Market under the symbol “RGCI.”
About MySimBook, Creator of Radiolicious
MySimBook is the leading radio station super network, and content aggregator, both online and on the iPhone(R) and iPod Touch(R) devices. MySimBook is building a community that lets members broadcast themselves to both individuals and groups through text messaging and social networking. Through its Radiolicious(R) native application player MySimBook is enabling millions of users to experience live streaming radio signals on their iPhone(R) and iPod Touch(R) devices.
Regent Communications
CONTACT: Larry Downes, VP – Technology & Digital Media RegentCommunications, Inc., +1-859-292-0030; or Joe LoBello of BrainerdCommunicators, Inc., +1-212-986-6667
Web Site: http://www.regentcomm.com/
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