Sesame Workshop, parent company of Elmo, Cookie Monster and Oscar the Grouch, is revamping its Sesame Street Web site. It plans to debut the updated site, www.sesamestreet.org, on Aug. 11, according to a press release.
The idea is to make the site more sophisticated and attractive to preschoolers and their parents. The feeling was that the current Sesame Street site lacked the pizazz of its competitors like Disney and Nickelodeon.
The new site will feature a Muppet video that welcomes kids and then discusses the day’s theme, as well as more than 3,000 videos, both classic and current. The site plans to expand that number to more than 10,000 videos by the end of 2009.
As I’ve written before, I’m not a huge fan of lots of screen time for kids. Still, I love Sesame Street and wish it was on TV more when my daughter and I are home together.
Truthfully, I hadn’t looked at the Sesame Street Web site since my son was little.
But this new site sounds like it could be a good way for her to explore where the air is sweet (sorry) on our schedule.
And now the Sesame Street tune is stuck in my head … can you tell me how to get, how to get to Sesame Street?
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